Machine Last Update: Apr 8, 2021
Name New technologies and strategies to play FIFA Mobile
Status New
Type Bar loaders
Price unknown
Description The impending deals to obtain Glu Mobile and Codemasters (LSE:CDM) will assist EA in this wide expansion plan across EA Sports. Glu Mobile will help grow EA Sports franchises on mobile, given the achievement Glu Sports has had with its Harness Sports Baseball franchise.

Wilson said on the recent earnings call that this is just the beginning. EA is relaunching its school soccer franchise, which is now under development. There's also an expansion in another sport, which Wilson would not name, starting next fiscal year.

What's the fiscal opportunity?EA estimates that the global marketplace for sports video games is around $11 billion with $7 billion on the console and PC, although the market for cellular is around $ 4.3 billion. For perspective, EA's complete bookings are predicted to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the opportunity to gain more market share in sports is a significant development opportunity.

What's more, spending on sports is growing faster than other match forms with cellular sports growing at a compound annual rate of 24% over the previous four years. EA's aim to attain 500 million gamers and viewers should not be surprising. The market for interactive entertainment has been rising as day one. New technologies and strategies to play games like cloud-based subscription services and cellular platforms have only expanded the audience during the last ten years and will keep doing so. The recent acquisitions and new games from the pipeline supply this market leader with tons of catalysts over the next few decades.

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